Once you have your primary keyword, develop a content plan for how you’ll use it. Decide if the keyword should be a timely blog post, evergreen content, or a landing page. Decide how long the content should be and how you want the content to support your marketing funnel.
- Match the content to the keyword search intent. Create content that provides what the user would be looking for when they perform the search.
- Decide where the content fits in your sales funnel. Use a customer journey mapping template and create content that fits into a specific purchase funnel level.
- Create content that is better than currently ranking content. Review content that currently ranks for your keyword. Try to create a page that is more valuable, better organized, contains original data, etc..