Add/write an optimized meta title
Writing strong meta titles is crucial to effective SEO practices and ranking in organic search because search engines analyze these titles to navigate your page’s topic and rank it accordingly.
Think of meta titles as the book names in a library; a search engine is the organized information index. The meta titles are methodically arranged within that index.
Do not underestimate the power of an optimized meta description. A meta description is a summary of information that supports the meta title.
What is a meta title?
A meta title is a line of code that tells search engines the page’s title. The label also appears on search engine results pages (SERPs). Add a meta title for your page with fewer than 55 characters, includes the primary keyword near the front of the title, and entice the user to click.
- Stick to a 55-character limit
- Be specific but concise
- Make the keyword and phrase obvious
- Add relevant power words
- Make it interesting
What to avoid:
- Not creating a page title with a target keyword
- Making your meta titles too short and vague
- Exceeding 60 characters
- Keyword stuffing
- Not correlating your title to the main content
- Not having your target keyword in the first words
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